Campaign Baking: How Local Election Campaigns Can Win with New Media – May 12

Join Organizing 2.0 and GrassrootsCamp for an exciting strategy event in preparation for the 2010 election season. Our goal: identify the best practices for local campaigns in using new media and online organizing.

When: Wednesday, May 12, 6-8 PM
Where: Merc Bar

Why are we calling it Campaign Baking? All too often, online strategy is an afterthought or a set of tactics divorced from the ‘real’ business of running a campaign. These are mistakes Scott Brown didn’t make, and progressives shouldn’t let our candidates suffer like Martha Coakley!

Baking with new media means thinking about online strategies holistically, including it in the campaign budget and timeline, establishing benchmarks for success and making superior technology choices.

Emily WilliamsWe’re pleased to have Emily Williams, Senior Account Executive with MSHC Partners, a DC based political consultancy with a strong interactive practice. MSHC Partners has taken advantage of new media for local elections, helping to set the bar for how local campaigns should be baking it in.

Brian KeelerWith us to welcome her is Brian Keeler, Executive Director of RebootNY and owner of BK New Media. Many of us know Brian for his work on The Albany Project. He’s a well known champion of better government for New York, and better campaigns for progressives.

This event is free, but only those who RSVP will get last minute venue changes or receive materials distributed to the audience. As always, the event will start at 6pm. We expect a full house – so don’t be late!



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